Essentially, WooCommerce by WooThemes is just another free WordPress plugin. However, you would be extremely hard-pressed to find a similar plugin which holds the same level of potential. The open-source platform provides users with a feature extensive, yet hugely user-friendly experience, making it perfect for e-commerce startups to get a feel for online business in a way which is easy to digest, and doesn't cost an arm and a leg. Perhaps one of WooCommerce's biggest benefit to ecommerce newcomers, is that merchants using the platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things. A core tool used by any website owner, is their analytics tool. Many ecommerce startups may not know how to apply an analytics system to their website, nor will they know what statistics need focused analysis. Thankfully, WooCommerce has such merchants covered.
WordPress supports millions of websites today, and you have probably had experience with it before. Since WooCommerce is a WordPress plugin, past users of the platform will easily be able to figure out how to use it. If you have used WordPress before, you likely will have no issues navigating through WooCommerce.
WooCommerce might be free to install, but that does not mean it does not look professional. The platform includes detailed order tracking and customer engagement tools, which allow your customers to look at their past orders and get updates of their delivery statuses. It also comes with different shipping options and tax settings. When customers see how organized your online store is and how easy it is to pay for the products, they will be very impressed.
The great thing about WooCommerce and its POS is that it is regularly updated, so you do not have to worry about any security issues. Since it is updated on a regular basis, it will always be compatible with newer versions of WordPress and will not experience a lot of bugs.
If you want to keep track of your ecommerce website, it is essential to have an analytics tool. However, analytics can sometimes be pretty complicated for people just starting out in the ecommerce business. Many of them are not aware of the technique behind analytics.
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